While rumors swirl of an impending new album, Beyoncé has been busy preparing to run a new world—the fitness world.
From the woman who once helped coin the revolutionary phrase “bootylicious” comes a new fitness brand called Ivy Park.
Sasha Fierce debuted the mystery project Thursday morning with a commercial packed with all the female strength, ferocity and sensational curves we’ve come to celebrate from the queen of pop.
Needless to say, we are “crazy in love” at first sight and planning a trip to Net-a-Porter, Topshop, and Nordstrom to get our hands on the goods as soon as they go on sale.
From leotards to simple sweats, Beyonce has managed to make athleisure basics look high couture. If bestie Gwyneth Paltrow was ever spotted at a public gym—gasp!—we’re pretty sure this is what she’d be wearing.
Throughout the two minute preview, the Grammy winner harks back on her most used themes—dedication, passion, discipline and being a “grown woman”—as she narrates the inspiration behind the new line.
As for the title Ivy Park, it seems to be a nod to two of the singer’s favorite things—a childhood park and her 4-year-old daughter, Blue Ivy Carter, who pops up briefly toward the end on her mom’s back.
“I would wake up in the morning and my dad would come knocking on my door, tell me it’s time to go running. I remember wanting to stop, but I would push myself to keep going.
He taught me discipline and I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero,” she says throughout the clip. “There are things I’m still afraid of. When I have to conquer those things, I go back to that park.”
She concludes with the mantra, “Where’s your park?”
Though it all sounds wonderful and inspiring and totally go-getter, we all know the harsh truth of the matter—we will just never look as glamorous working out as Beyoncé does.
Our bangs will never remain flawlessly side-swept.
Ultimately, we can try to do our best Sasha Fierce impressions in her equally fierce workout wear, but at the end of the day, there is only one fitness queen here and her name is Beyoncé.
